POWER WORDS ON LANDING PAGES Landing pages are an effective way of blocking out all of the extra noise on your website and ensuring that the visitor is just focusing on one specific call to action. Using power words on your landing page can get your conversion rates from “not now” to “gimme!” genius, and she strategically uses power words all over her landing pages: Amy Porterfield using power words on their webinar popup “Free”, “Live”,“Master”, “5- like this.
Figure”, “Profitable” and “Strategy” are all power words, and they work together to make Amy’s landing page far more convincing than the power word-empty alternative: Class: How to Create and Deliver Your Webinar (Even If You Telemarketing list Don’t Have a List!) Join me as I walk you through what it takes to create a webinar. Did that make you fall asleep? Well, wake up, more power word goodness ahead. POWER WORDS ON BUTTONS If you think you’re running out of places to include power words, think again.
We haven’t even talked about using power words in button text. We use power words in our button text on the Sumo homepage by inviting visitors to try Sumo for free: Screenshot showing Sumo homepage Without the word “Free” that button would go needlessly unpressed way too often. We’re not the only ones who do this. Bulletproof does as well on their shop button: Bulletproof using power words on their website The power word in this case is “Now” which works double duty by providing