For this reason, in addition to what has Phone Number List already been defined by the GDPR, thereform of the ePrivacy directive which will deal specifically with the protection of electronic communications, the security of digital devices and the protection of personal data in the online world. WHITEPAPER Phone Number List Protect yourself from new cyber attacks. Datacenter Finance / Insurance Find out more Download the Whitepaper Online advertising needs a new ePrivacy Regulation It will therefore be the new ePrivacy Phone Number List regulation to define in detail how to intervene in the field of cookies and IDs.
There are many expectations on this Phone Number List regulation but at the moment nothing is official yet. What is certain is that the companies that are already taking steps to obtain certifications and to increase their skills will then be the ones to be most advantaged in the adjustment process in respect of the consumer . Until the law Phone Number List comes into force, the rules of media automation will be dictated by the big players in the market, especially Google . With his multiple roles in the programmatic Phone Number List sector -DSP, Adnetwork Advertiser - he will manage the game until an official and specific regulation for the sector is applied.
Regulation will separate Phone Number List prepared and committed players from promises of high ROI and cost per lead that fill the eyes of marketers, but don't reach the right audience. This is also a time of change for experts and data Phone Number List engineers to focus on solutions that respect the user and for communication teams to raise consumer awareness on the importance of data consent for a customized Phone Number List browsing experience. Among the various solutions, it will be interesting to use short-term cookies .